Podium rolls out payments for its customer-focused local-business SaaS service

Podium, a Utah-based SaaS company focused on small business customer interactions, added payments technology to its product suite today. The move accretes a new income stream to the company’s quickly growing annual recurring revenue (ARR).

While I tend to stay away from product news, Podium’s decision to add payment technology to its service hit a number of themes that we’ve recently explored, like the rise of payments technology players (Finix, for example) and how it is increasingly common to see fintech and finservices solutions find their way into new places.

And Podium is one of SaaS’s fastest-growing companies. Cribbing from some prior reporting, Podium’s ARR reached roughly $30 million at the end of 2017. It expected to reach $60 million by the end of 2018, and had $100 million in its sights for 2019. Those figures, collected in November, are now decidedly out of date. But they illustrate how quickly Podium was growing before it added payments to its arsenal.

Update: Adding a little clarification here. The addition of payments to Podium’s tech allows its customers (the companies using its software) to collect payments from their own customers. This gives Podium customers the ability to charge folks for their goods and services in a manner that is integrated into the rest of the software company’s service. 

I wanted to dig into the news, so I emailed with Eric Rea, the company’s CEO. What follows is an email exchange (due to scheduling difficulties). We’ll chat after about what was said.


TechCrunch: Did Podium build out its own payments tech or does it employ third-party tech like Finix?

Podium: Podium has a great relationship with Stripe, a fellow Y Combinator company, which was partnered with our own technology to make it work best for our customers. This was key in order to create a payment tool that actually works in the kinds of businesses we work with. [The] majority of businesses who operate from a physical location, from dentist offices and home services companies to larger retail stores, have very specific needs that haven’t been met by traditional card present or POS systems. As a result, many of them rely on mailing paper invoices or awkward conversations where someone gives their card info over the phone. Putting Podium’s platform technology alongside Stripe’s best-in-class processing tech was able to finally meet this need for the companies that create roughly a third of the US non-farming GDP.

TechCrunch: Does the majority of the economics (profit/margin) from the payments product accrue to the Podium client, or Podium itself?

Podium: The genius behind this product is just how immense the economic impact is for these companies. For many of them, they are able to create a whole new convenient way to serve their customers through conversational commerce, and in doing so, they are able to be more successful.

One of our major furniture retailers that participated in the beta of Payments told me about how there has been a completely new selling motion that has opened up for their stores through this product. One of their biggest leaks was when customers would come in and look at a couch or dresser, but didn’t know if dimensions would work in their home. Once they left, there was a steep drop off getting them back into the store to actually make the purchase.

Now, with Payments, they are able to give all the info to their customer, have them check it out in their home and then text them if it works or not. They can then use Payments to collect payment in the very same text conversation and the delivery crew can complete the purchase all in the same day without having the customer return to the store. So it’s not just shifting where they are processing their payments, but opening up new revenue that they would never have had before they started using Payments.

Then consider the ancient process that businesses are still using who invoice for services, like a dentist or a home services provider. A majority are still using mailed statements and invoices or phone conversations. Believe it or not, the expenses for these are immense. Not only that, but the turnaround and success rates are abysmal, meaning these businesses have to wait weeks to months in order to receive payment, if at all. With Payments, it is as quick as a seamless text.

In our beta, Payments tripled the conversion rates over invoices and reduced employee workload related to payment by 80%. In healthcare, for example, 40% of customers send payment within 48 hours. To get that same level through their legacy operations, it would take 14 days to get to that point. The economic impact on that speed and completion is astounding for these businesses.

On the processing, Podium sees the profit on the transaction cost.

TechCrunch: Does Podium anticipate that payments will provide material revenue over the next 18 months? 36?

Podium: Yes. We see this as being the second major phase of the Podium platform. We have been proud to have created one of the fastest-growing SaaS companies in history through our existing products. We have 43,000 businesses currently using Podium, and one of the biggest things they have all been telling us is how much they need a tool like this. Just in our existing customer base and verticals, they are creating more than $100B in gross processing volume annually in payments that are better suited to be done through this tool.

TechCrunch: How long did it take to build out the tech?

Podium: This product actually took the longest of all of our products to develop, given the unique expectations and requirements it took on the technology side. This product has been about a year in the making. When it comes to the business of making money and us being the facilitator of that, we take it very seriously to ensure the tool is secure and stable.

TechCrunch: What percent of Podium customers are good candidates to use the tech?

Podium: Almost universal. We gave a lot of intention behind making this a tool that would work across market verticals so that our customers could provide a better experience for their customers and get paid faster at the same time.

TechCrunch: What is the fee and cost structure?

Podium: We charge a flat rate for processing, which is intentional to allow transparency and consistency in their fees.

So what?

It’s not a surprise that Podium is taking the economics of the payment processing (with Stripe doing well at the same time). This means that Podium’s business itself will grow thanks to its addition.

At the same time, the clients using Podium’s platform also do well. If the feature can assist as many companies as Podium expects, then it could help a host of small, local firms boost their sales by improving their respective close rates. Even merely faster payments could help smaller shops better manage their cash flow.

So this feels a bit like a win-win. And it goes to show that the addition of payments to other bits of tech is more than hype (Finix will like that). Instead, it feels like adding the ability for transactions to flow directly through one’s platform is going to rise in popularity. Podium is not the first to the trend, and it won’t be the last. But it is a company that could accelerate the trend thanks to its scale and, so far at least, success.

What we’d love to see, frankly, is an S-1 from Podium this year; that would allow us to better dissect its business. Now at least we’ll have one more thing to look for when we do get the document.

Unpacking Procore’s S-1 filing

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Today we’re in for a treat, as we get to dig into Procore’s S-1 filing. In case you aren’t familiar, Procore sells software that helps manage construction projects, but it offers more than a single app: Procore’s service allows other apps to plug into it, making it a platform of sorts. The company filed to go public last Friday, meaning that we have endless new numbers to delve into.

Even better for us, Procore is a SaaS company, which means we can understand its numbers.

Procore lists $100 million as its IPO placeholder raise, intends to list on the NYSE as PCOR and its debut is being underwritten by Goldman, J.P. Morgan, Barclays and Jefferies.

Why do we care about this particular IPO? A few reasons. First, Procore filed to go public after the worst week in the stock market since the 2008 crash. That’s either calculated bravery, unbridled hubris or accidental folly. We’ll see. And second, the company’s backers are well-known: Bessemer, Greater Pacific Capital, ICONIQ, Dragoneer and Tiger, according to Crunchbase.

Equity Monday: Surprise IPOs, Briza’s $3M round, and are we worried about unicorn liquidity?

Good morning friends, and welcome back to TechCrunch’s Equity Monday, a short-form audio hit to kickstart your week. Regular Equity episodes still drop Friday morning, so if you’ve listened to the show over the years don’t worry — we’re not changing the main show. (Here’s last week’s episode with Danny Crichton, going over the huge Roblox round and what is going on with no-code startups.)

What to say about this Monday other than it feels a bit like last Monday. The markets aren’t doing well, coronavirus is a worry, and we have a cool early-stage round to talk about.

After the stock market took a beating last week, the weekend brought more news concerning the novel coronavirus, with more infections being discovered in the United States. It’s not been the best time to check your 401k if you saving for the long-term.

But in better news, DoorDash’s filing was followed by one from Procore, meaning that IPO season isn’t dead, it’s just glacial, slow, slothful, and far too measured compared to our prior hopes.

This week will see a few sets of earnings that we care about some (JD.com), less, (HPE), and lots (Zoom). When Zoom reports on March 4th it will be carrying the torch for recent, venture-backed IPOs, SaaS companies more broadly, and future-of-work startups specifically. Other than that, no one will be watching what happens to the video conferencing startup that is caught in a rare COVID19 updraft.


Next, we talked about Briza, a very neat early-stage startup that is working in the commercial insurance API space. Yes, this the fusion of several things I love to write about. Namely insurance-tech and API-infra companies. What would you get if you crossed the insurance marketplaces we’ve been writing about with Plaid? Something like Briza, I reckon.

The 500 Startups-backed company has put together $3 million in capital to date, has 10 people on-staff, is looking to double its personnel, and is heading to the market soon on the back of some notable momentum. With more insurance providers hitting Briza up for inclusion in its product, the startup has good pace heading into its impending Demo Day. And it already has the cash it needs to grow.

Infra is hot because it’s the digital equivalent of selling picks and shovels. And APIs are hot because they are the SaaS of infra.

Infra APIs? So hot right now.


I’m stoked beyond belief that Equity turns three this month. Who would have thought that our little show that started life as a few Facebook Lives with myself, Katie Roof (WSJ) and Matthew Lynley (ex-Brex and now a solo operator) would make it this far. I’m lucky to still be a part of it.

Ok! Back Friday. Stay cool.

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

mParticle raises $45M to help marketers unify customer data

mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding.

Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without running afoul of any regulations.

As result, he said mParticle has nearly quintupled its revenue since it raised a $35 million Series C in 2017. (The company has raised more than $120 million total.)

“The challenges that we solve are universal,” Katz said. “It doesn’t matter if there’s a small company or big company. Data fragmentation, data quality, consistent change in the privacy landscape, consistent change in the technology ecosystem, these are universal challenges.”

Perhaps for that very reason, a whole industry of customer data platforms has sprung up since mParticle was founded back in 2013, all offering tools to help marketers create a single view of their customers by unifying data from various sources. Even big players like Adobe and Salesforce have announced their own CDPs as part of their larger marketing clouds.

When asked about the competition, Katz said, “The market has responded overwhelmingly by saying, ‘I don’t want one vendor to rule everything for me.’ Why be beholden to one suite of tools that’s just an amalgamation of products that were built in the early 2000s?”

Instead, he argued that mParticle customers want “a best-in-breed combination of independent solutions that can be integrated seamlessly.”

Getting back to the new funding — Arrowroot Capital led the round, with the firm’s managing partner Matthew Safaii joining mParticle’s board of directors. Existing investors also participated.

Katz said the funding will be spent in three broad areas: building new products, scaling its global data infrastructure and finding new partners. In fact, the company is also announcing a partnership with LiveRamp, through which mParticle customers can combine their first-party data with the third-party party data from Liveramp.

“We see this partnership with Liveramp as an opportunity to extend the surface area by which our customers can deliver highly personalized, privacy-friendly experiences,” Katz said.

AudioTelligence raises $8.5M Series A to bring its ‘autofocus for sound’ to voice assistants

AudioTelligence, a startup that spun out of University of Cambridge-funded CEDAR Audio, has raised $8.5 million in Series A funding for its “autofocus for sound.”

Leading the round is Octopus Ventures, with participation from existing investors Cambridge Innovation Capital, Cambridge Enterprise, and CEDAR Audio.

Founded in 2017 and based in Cambridge, U.K., the company has developed data-driven “blind audio signal” separation technology that is able to remove background noise, enabling the listener — which can be humans or machines — to hear the person speaking more clearly.

Its potential commercial applications are far ranging, from voice assistants operating in noisy environments, to smart speakers, smart TVs and set-top boxes where broadcast sound and other background noise can interfere with a device’s ability to perform speech recognition.

Another obvious use-case is hearing assistance for people who struggle with hearing in noisy crowds, which the company is also exploring. In fact, the original impetus for the tech was to solve the so-called “cocktail party problem,” founder and CEO Ken Roberts told me in a video call last week where I was shown a live demonstration of AudioTelligence’s tech working in a very noisy cafe. As controlled as that demo may have been, the results were impressive nonetheless.

Roberts also explained that AudioTelligence intends to pursue a licensing strategy rather than build direct to consumer hardware of its own, and recently demonstrated the tech’s capability at CES where it saw a lot of interest from OEMs and others (90 business leads in 4 days, apparently). Furthermore, I’m told that tests with an undisclosed home assistant platform showed that sentence recognition rate in noisy conditions jumped from 22% to 94%.

With regards to what might set apart AudioTelligence’s background noise removal tech from existing solutions, Roberts said it doesn’t require “matched” microphones, which makes it cheaper and easier to implement, and it doesn’t require the user to train the algorithm beforehand. This, the company claims, means AudioTelligence is able to recognise new background sounds and new voices in realtime and adjust its “focus” accordingly.

In addition, the tech claims to offer high performance with very low latency — good enough to retain lip syncing, which is crucial for hearing assist applications.

“Our solution doesn’t need calibrating or training, and the code is production ready,” says Roberts. “This means existing devices can be easily upgraded to AudioTelligence with no more than a software update”.

Meanwhile, AudioTelligence plans to use the new capital for further “breakthrough” product development, and to support new partnerships with technology providers. This will see the startup triple employee headcount over the next three years.

India’s Spinny raises $43.7M to expand its online platform for selling used cars

Spinny, an online platform for selling used cars, has secured $43.7 million from a cohort of influential investors in a new financing round as it looks to expand to more Indian cities.

The Series B financing round for the Gurgaon-based startup was led by the Fundamentum Partnership, the growth-capital fund backed by tech veterans Nandan Nilekani and Sanjeev Aggarwal. U.S.-based General Catalyst Partners, Korea based KB Financial Group and existing investors Accel, SAIF Partners and Alteria Capital also participated in the round.

The four-year-old startup has raised about $57 million to date, and according to a person familiar with the matter, the new round gave it a post-money valuation of about $150 million.

Spinny runs a platform to facilitate sale and purchase of used cars. Niraj Singh, co-founder and chief executive of the startup, told TechCrunch in an interview that Spinny brings the trust factor that people are looking for when they are purchasing a car.

“Most of these people are aged under 35. They are aspirational and want to get better cars. But it’s a hassle for them to find a trustworthy place and deal with agents,” he said.

The Gurgaon-based four-year-old startup is solving that by inspecting and purchasing the cars and then selling them itself.

“Since there are no middlemen, we are able to sell the cars at more affordable prices and we offer a five-day, no-question asked full-refund if someone is not satisfied with their purchase,” he claimed. “On top of that, we also offer a year-long warranty on these cars.”

Spinny operates in four cities in India today and has sold nearly 10,000 cars. Until 2017, the startup acted as a marketplace for sale and purchase of cars, essentially serving as a listing platform. “Then we pivoted as we wanted to control the full supply chain,” he said.

Nandan Nilekani, co-founder and Chairman of Fundamentum, said the fund was impressed by Spinny’s “full stack business” that is building a competitive differentiation as it scales.

“This fits into Fundamentum’s thesis of backing long-term oriented entrepreneurs to solve complex business problems using technology and who aspire to build a company at scale and to last,” he said.

On Spinny’s website, people can find the car they want to purchase and then inspect and test drive it from the startup’s physical hubs. Spinny currently has nine hubs in India, something it plans to scale to 20 by the end of the year as it scales to more cities in the country.

It competes with heavily-backed Cars24 and CarDekho, both of which count Sequoia Capital as an investor, as well as Droom, which has raised over $130 million, and Naspers-owned marketplace Olx.