Instamojo acquires Times Internet’s GetMeAShop to serve more small businesses in India

Instamojo, a Bangalore-based startup that helps merchants and small businesses accept digital payments, establish presence and sell on the web, has acquired Times Internet-owned Gurgaon-based startup GetMeAShop.

The deal is worth $5 million and includes conglomerate Times Internet making an investment in Instamojo, Sampad Swain, co-founder and chief executive of the Bangalore-based startup, told TechCrunch in an interview.

Hundreds of millions of people have come online in India in the last decade thanks to proliferation of low-cost Android smartphones and availability to some of the world’s cheapest mobile data plans. But most small businesses, especially neighbourhood stores and merchants, remain offline.

A wave of startups in the country today are trying to make it easier for these merchants and businesses to come online. GetMeAShop is one such startup. It runs a platform that allows businesses to set up their website, build an online store, and make it easier for merchants or individuals to engage with — and sell to — their customers through social apps such as WhatsApp and Facebook.

For Instamojo, this acquisition is not surprising. The seven-year-old startup began its journey as a payments provider for small businesses. Over the years, it has launched an online store, an app store, and a lending service to serve more needs of a business. “This acquisition will allow us to become a full-fledged operating system for businesses,” said Swain.

Instamojo has amassed 1.2 million merchants on its platform. “It took us seven years to get a million merchants on the platform. Now we are adding more than 2,000 a day. We are on track to hit 2 million merchants by the end of this year,” he said.

Two years ago, the startup added logistics service to the platform through partnership with a handful of firms in the nation, allowing its merchants to have their packages picked up from their doorstep.

More to follow shortly…